You searched for: "happiness"
The results has been filter on Tags containing Consumer Engagement.
ANA has found 7 results for you, in
286 ms.
Currently showing results 1 to 7.
Didn’t find what you were looking for? Try the Advanced Search!
Videos
Slice it, dice it, and stitch it back together- An Asia perspective
Strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys is explored in this paper. Innovative ways to shorten survey length without compromising the amount of business decisions that can be...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Avik Halder, Elizabeth May, Harvir S. Bansal
December 4, 2017
Videos
The science of engagement
How do consumers interact with different forms of news content online? How engaged are users to various forms of Native content, which is now an $8 billion industry? Does the same piece of content incite different reactions from readers in Singapore...
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Andrew Tenzer, Sally Wu, Patrick Fagan
June 15, 2016
Videos
Reel happiness
Pearl & Dean face an ongoing challenge to demonstrate the effectiveness of cinema advertising to global brands, who are faced with a myriad of media channels competing for their spend.The cinema advertising industry is data rich, with access to lots...
Catalogue: Congress 2015: Revelations
Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight
October 1, 2015
Videos
What inspires the curious generation
For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and inspired methodology. The presentation also...
Catalogue: Congress 2014: What Inspires?
Authors: Gitanjali Ghate, Sumeli Chatterjee, Shibani Nayak, Sushma Panchawati, Rahul Mullick
June 15, 2014
Videos
Winning in the age of now
12 years after a memorable Keynote in which he challenged the research industry to be more attuned to the power of emotional connections, Saatchi & Saatchi CEO Worldwide Kevin Roberts returns to ESOMAR with an optimistic message about the role of Big...
Catalogue: Congress 2014: What Inspires?
Author: Kevin Roberts
June 15, 2014
Videos
Inspiring insight to action
For the first time ever, more than half of the worldâs population lives in urban areas and we have truly become a âCity planetâ. Cities are a place to discover, enjoy your passions, be curious, and create memories â whether you...
Catalogue: Congress 2014: What Inspires?
Author: Christina (Tina) M. Nathanson
June 15, 2014
Videos
